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The most compliment I have heard is “I feel very comfortable as soon as I walk in your salon.” In fact, the word “comfortable” is the most suitable feeling that our beauty salon atmosphere brings to customers.
The internal environment of the beauty salon includes the interior space layout, lighting, music atmosphere, advertising pictures, product display, and the external image of the beautician in the beauty salon. It is a part, so beauty salons must start from all these aspects, from the perspective of customers, be meticulous, and create a comfortable environment for customers.
We can start from these 5 points——
Vision, Hearing, Smell, Taste, Touch
1. Vision
The color tone of the beauty salon is very important, because people are visual animals, and the color has a very direct psychological impact on people. Dark colors often make people feel uneasy and emotional, especially dark gray, black, dark purple, etc., on the contrary, beige and white. , beige, light blue these light tones, people feel relaxed and warm psychologically.
Therefore, attention should be paid to the decoration color of the beauty salon. In addition, the indoor lighting can choose energy-saving lamps of various colors. The number should not be too many, and the colors should not be too complicated.
2. Hearing
First of all, we should understand that customers also want to relax when they come to the beauty salon for consumption, so the effect of music is also very good. Generally speaking, it is suitable to play those relaxing, pleasant and comfortable music in beauty salons. Customers will relax and relieve stress because of these songs, which can also play a positive role in the work of beauty salon employees.
A very critical issue in beauty salons is the use and use of music. When playing matching music, it is necessary to determine the time period and play it at the right time. The morning is the beginning of the day. Playing some relaxing and pleasant light music is also very helpful to dispel the tiredness of people who have just woken up. It also has a certain effect on people’s mood.
3. Smell
People’s sense of smell is also very sensitive. Smell is one of the criteria for us to judge food. Smell has obviously become an important criterion for us to judge things. Therefore, when running a beauty salon, the smell is particularly important. It will make you feel more comfortable
Because most beauty salons are female customers, it is recommended to choose elegant and soothing floral notes, such as jasmine and rose.
The overall spice with mature flavor, pleasant aroma, can relieve tension very well.
4. Taste
As a newly opened beauty salon, it is difficult to make customers feel at home, and this must start from the details. During the opening stage, it is suggested that the beauty salon will prepare certain desserts and tea in the store every day, and customers can enjoy the service while enjoying the exquisite food and tea.
5. Touch
The beauty room occupies two-thirds of the entire beauty salon, or even a larger area, and the operation room directly serves customers. The beauty salon should be comfortable and clean, so that customers feel that they have a very relaxed feeling when they walk into the beauty room. The overall space is kept fresh and not stuffy. The beauty bed is clean, soft and comfortable, so that customers can feel the softness on their skin when they lie down. Towels should be soft and clean, so that customers feel relaxed on the touch.
To sam up, the decoration of small beauty salons focuses on simplicity and fashion, warmth and comfort. Even if the space is cramped, it is necessary to ensure that customers can relax their mood and mentality.
